Make Money Online | Marketing For Street Smart Entrepreneurs

The Golden Lollypop - Word of Mouth Marketing

DeanHunt — Tue, 06 May 2008 09:31:42 +0000

The single biggest factor in word of mouth based marketing is to get people talking. One of the most powerful ways to do this is to take something, and make it different. If done correctly, this can get people talking straight away.

Want an example?

Ok, check out this lollypop… it is just like any other, except it has actual gold flakes in it.

There are two key areas where word of mouth is likely to occur here:

1) The fact that it has gold in it
2) The cost

I recommend printing out this photo and putting it at the side of your desk as a reminder.

Dean

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The Free Hugs Marketing Case Study

DeanHunt — Mon, 28 Apr 2008 14:32:38 +0000

Recently I showed you the free hugs video that has swept the Internet, and I asked you to look for the marketing lessons from within that example.

Today I am going to share with you the answers of what marketing lessons we can learn from the video.

Marketing Lesson 1 - Be Passionate

Have you ever heard the phrase: “Do what you love and the money will follow”?

The reason this is true is because passion is the single most important factor for success in any form of life. Especially in business.

This video is pure passion and emotion, and it captures it well. So do what you are passionate about, and the rest will simply slot into place.

Marketing Lesson 2 - Be Authentic

Let’s be honest, this campaign will be replicated by marketing agencies from all over the planet. But none will have this level of success, and that is because they are doing it for the wrong reasons.

Whilst there is nothing wrong with doing things for money, it can often be seen through if you try to portray it as something false.

Marketing Lesson 3 - NEVER underestimate the power of social proof

Do you notice how at the start of the video people are ignoring him, yet once the first person hugs him, the people near by suddenly want to get involved.

This is social proofing, which is essentially the art of making people not want to miss out on what EVERYONE else is already doing.

For example, if all the people in your office love a particular TV show, you may feel left out by the fact that you haven’t seen it. Or perhaps all of your friends have the new iPhone? How does that make you feel?

Marketing Lesson 4 - Viral Marketing Can Go Global… FAST

I don’t know the full background story on this video, but I am betting he was discussed by news and media people all over the globe. Not to mention thousands of bloggers. Viral can spread a message far and wide, so don’t underestimate the power of a good message.

Marketing Lesson 5 - Novelty Works!

We all spend so long trying to create great, informative and intellectual content, yet novelty content can often be a LOT easier to make into a success. At Streetlessons we have had many successes, yet some of our most pointless and weird posts have been the biggest hits.

So there you have it, 5 marketing lessons you can learn from the free hugs video.

Dean

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Free Hugs for Every Reader

DeanHunt — Fri, 25 Apr 2008 10:10:34 +0000

I am going to show you a moving and real-life video that is packed full of hidden marketing tips. Have a watch, and let me know what marketing lessons you have learnt from this video:

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Blogging Is Easy

DeanHunt — Wed, 16 Apr 2008 09:30:59 +0000

Blogging is easy… compared to being a live journalist.

Check these amusing and painful clips for proof:

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What is a PR Stunt?

DeanHunt — Fri, 11 Apr 2008 16:26:51 +0000

The PR Stunt is one of the strangest, yet potentially most powerful form of marketing and Public Relations in existence. Today we are going to examine this technique, and I will show you some famous examples.

So what is a PR stunt?

Essentially it is the art of doing something that will be discussed by the media. It therefore shares a lot of similarities with numerous viral marketing techniques, but most often a PR stunt is an actual action or event, as opposed to a piece of written content.

Why PR Stunts are so Powerful

If done successfully, PR stunts can drive huge amounts of FREE publicity. Sometimes this can lead to millions of dollars of media attention. PR stunts can also affect a companies perceived brand awareness… which leads us on nicely to….

The Dangers of PR Stunts

As well as the obvious dangers that some stunts can have, if done poorly, they can result in a negative effect on your brand. Remember, customers don’t like to be tricked, so pretending you are a regular guy when really you are an advertising rep, can be dangerous.

Some PR Stunt Examples

HAAGEN DAZS: To promote their new Latin American ice-cream Dulce de Leche, Haagen Dazs fill Canary Wharf with Latin music and professional tango dancing couples.

WILKINSON SWORD QUATTRO RAZOR: With the novel concept of “On-Beard Advertising”, suited gentlemen snake their way round the City with the number 4 shaved into their beards.

INTEL CENTRINO: To prove you can connect wirelessly to the internet with the Centrino processor, Intel put a manned office on the back of a truck and take it on tour of London, Manchester, Paris and Cannes.

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The Top 3 Most ANNOYING Viral Videos

DeanHunt — Thu, 10 Apr 2008 15:37:14 +0000

Viral videos can be fun, amusing and sometimes they can have you falling off your chair with laughter… but sometimes they are just downright annoying. Below are the three viral videos successes I hope I never have to see ever again.

Leave Britney Alone

Why it was a success:Why it was a success: 18 million downloads make this viral video a phenomenon. The video has been spoofed by just about every tv show, chat show and comedian… even South Park mentioned it recently. It has resulted in a reality show offer for the ’star’ of the video Chris Crocker.

Why we never want to see it again: This is car crash footage, you just can’t help but look. But the more you look the more disturbing it becomes. There is also the chance that this was all staged to grab publicity. Either way, I am sure Chris Crocker is laughing at us all the way to the bank.

Miss South Carolina Teen USA

Why it was a success: It was one of the most viewed videos of the past 12 months, and resulted in the contestant from South Carolina, Lauren Caitlin Upton giving nonsensical answers to fairly straight forward questions.

Why we never want to see it again: Once the fact that she is HOT has grown tiresome, all we are left with is fuel for America bashing, and yet more car crash entertainment. What’s worse, in today’s society we make celebrities out of these people. What has the world come to?

Any Video That Includes a Rick Roll

Why it was a success: Rick Rolling is a prank played on an unsuspecting web surfer. To be rickrolled is when browsing a website (especially a discussion forum or comment board), one comes across a link expecting it to lead to one thing, but finds something completely different when the link is clicked. The original video has been seen over 9 million times.

Why we never want to see it again: Whilst it started out as an amusing practical joke, it got tiresome on the 5 millionth time of doing it. Every no-brained blogger used it as their April Fool’s prank, and what’s worse, Rick Astley is now doing a come back due to these videos… nooooooooooooooo! What have we done?!?

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Time Management Does Not Exist

DeanHunt — Thu, 03 Apr 2008 11:53:53 +0000

I know this is a bold statement, in fact, it is quite shocking, but yes, time management does not exist!

Time management is a buzzword designed to sell books and create a market, but the fact of the matter is that it is NOT time you need to manage, it is YOU that you need to manage. So really, we should call it “Self Management“.

If you can control and manage yourself properly, then your time will be managed correctly as well.

So now that I have shattered that myth for you, let’s move on to the big question:

What is the key to self management?

Myself and Barry Dunlop were recently invited to speak at a marketing and business seminar, and we were joined on stage by Eban Pagan. Eban has a technique for self management that I personally have also used, and it is, in my opinion, one of the easiest yet most powerful self and time management techniques available.

it goes a little something like this:

You get a stopwatch or timer, and load it to 50 minutes, drink some water before hand, and first thing in the morning, find the single most important and valuable task that you can do, and try and do it during those 50 minutes.

Note: Mobile phones, emails, IM etc should be turned off.

After the 50 minutes, do 10 mins exercise/rest. This is very important, so don’t skip this vital 10 minutes.

Then, do the second of the 50 mins, again, with no distractions.

Take another 10 minute break, and then follow this with 20-30 mins with a light snack and a short rest (close your eyes if needed)

Here is the thing, if you do this first thing, you will have achieved the single most important tasks of your day, so you will be on a high for the rest of the day. For the rest of the day, you can work in your usual manner.

So there we have it, the myth of time management has been destroyed.

See you in 50 minutes.

Dean

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Fake Viral Video Commercial

DeanHunt — Thu, 20 Mar 2008 12:34:14 +0000

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The Internet does NOT make you a better entrepreneur

DeanHunt — Wed, 12 Mar 2008 15:37:16 +0000

The Internet does not make you a better entrepreneur

Everyone saw the “dot com bubble” explode. The experts said times have changed, it’s a lot harder to make money on the Internet now.

So why is everyone still dreaming of instant riches and get rich quick schemes?

To build a successful business, you still need the same skills that all successful entrepreneurs need. There are no shortcuts just because you can now reach millions of people at the click of a button.

All the lessons we’ve learnt about creating a successful business haven’t ceased to exist just because the Internet showed up.

The fact is, if you want to make decent money on the Internet, you need to approach it as a proper business.

And the sooner you commit yourself to this path and get started, the sooner you’ll learn what it takes to be successful online.

See you at the finish line.

StreetLessons.com

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Do Not Read This if You Are a 7 figure Guru

DeanHunt — Mon, 10 Mar 2008 18:09:13 +0000

Hi there. Do you fancy meeting for a chat and a beer with myself (Dean Hunt) & my superstar, highly successful business partner Barry Dunlop? If so, SIGNUP HERE

“No?“

How rude!

Well what if I told you that world famous business superstar Eban Pagen would be there?

“Perhaps..”

Ok, well what if the biggest name in Marketing: Yanik Silver was going to be there?

“Yes, count me in!“

I thought so. But unfortunately, this fantasy scenario is not possible. I mean, how on earth am I expected to arrange that?

It is Impossible!!!

Well, to be honest, such events do happen, but they are always done behind closed doors, they are invite only for the elite entrepreneurs, hugely expensive, and closely guarded.

In fact, both myself and the superstar biz partner (Barry Dunlop) have been part of a group called ‘Yanik Silver’s Millionaire Mastermind Group’ for some time. But this is an elite group and it is done behind closed doors. No cameras, no video allowed, the waiting list is longer than the great wall of China, and all members have to sign a non-disclosure agreement.

This doesn’t seem fair does it?

In such an environment it only leads to one thing: The rich get richer, the successful get more successful, and the big names get even bigger.

It reminds me of Hollywood: Once an actor becomes rich and famous, people start giving them stuff for free. But when they are a struggling actor, they get treated like trash.

It is crazy! David Beckham gets given cars all the time, yet he earns over $1 million every single week, why on earth does he need to be given stuff for free?

Well the same thing happens in the world of business: the biggest names all connect with each other, and they share their best techniques ONLY with other big name gurus.

But what about the other 99.999999% of website and business owners?

Where does this leave the non-gurus?

They are left fending for the scraps of good information that are often hidden under the piles of utter crap that this industry can spew out on a regular basis.

No wonder such a high percentage of web business owners LOSE money on a monthly basis.

Yanik Silver spotted this problem a few years ago, and he created a public event called: ‘Yanik Silver’s Underground Seminar’. It is essentially an event where the experts share their best secrets, and it is the only major event of its type that is not sealed off from the none-gurus.

You don’t need to be making 7 or 8 figures per year for an invite,
You don’t need to be an Internet celebrity,
You don’t need to have written a New York best seller,
And you don’t need to own a blog with 6 billion feed subscribers.

Yanik asked us earlier in the year to do a public event with him, we declined. But persistence has paid off, and for the first, and perhaps the last time ever, we have agreed to share the tips and secrets of how we have become the most successful buzz marketers on the planet, and how we get literally millions of unique visitors to our sites for FREE.

Here are the juicy details

We will be presenting our ‘From LAME to FAME in 11 Buzz-tastic Steps‘ presentation LIVE at the ‘Yanik Silver’s Underground Seminar 4′ from March 28th to March 3oth.

This really is the ONLY opportunity where you can learn from myself, Barry, Yanik, Eban Pagen and more…

That’s right, the impossible fantasy scenario I discussed earlier, has just become a reality.

Check out a tiny sample of who will be there (please do not share this information):

Oh, and check out these two mystery expert speakers:

Mr X number 1 is clearly a young guy… I wonder who that could be?!?

Mr X number two is a little older… but let’s look at a further clue that is taken from the Underground Website:
Many of my Underground® events have featured a “Mr. X”… Someone SO Underground that they simply refuse to allow their identity to be made public. And the same thing is going to happen for Underground® 4.
But this time, there will be two major changes. First, instead of having only ONE Mr. X… there’ll be two. Actually, they’re business partners, which means: You’re gonna get double value for you money.

Here is the big news:

We can exclusively announce that Dean Hunt and Barry Dunlop are going to be speaking at this event. Are we Mr X 1 & 2? Well, we will be speaking at the event as guest-expert speakers, but to be honest, there may be more than two mystery speakers, we would be shot if we revealed the details.

So I will ask you the question one final time: Do you fancy meeting for a chat and a beer later in March with myself (Dean Hunt) & my superstar business partner Barry Dunlop?

The offer is suddenly a lot more tempting isn’t it?!?

If you want to see the biggest names in the industry reveal their secrets and techniques, then simply signup here: Underground Seminar Signup and book your place. As expected, there are not many seats left. So please, please be quick.

See you there, and don’t forget about the beer.

Dean Hunt & Barry Dunlop

PS: Seriously, it is the action takers that succeed in life. Don’t bookmark this page whilst you go and watch YouTube videos or check your inbox, Signup now

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