Archive | April, 2008

The Free Hugs Marketing Case Study

Recently I showed you the free hugs video that has swept the Internet, and I asked you to look for the marketing lessons from within that example. Today I am going to share with you the answers of what marketing lessons we can learn from the video. Marketing Lesson 1 - Be Passionate Have you ever heard the [...] [...more]

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Free Hugs for Every Reader

I am going to show you a moving and real-life video that is packed full of hidden marketing tips. Have a watch, and let me know what marketing lessons you have learnt from this video: [...more]

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Blogging Is Easy

Blogging is easy… compared to being a live journalist. Check these amusing and painful clips for proof: [...more]

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What is a PR Stunt?

The PR Stunt is one of the strangest, yet potentially most powerful form of marketing and Public Relations in existence. Today we are going to examine this technique, and I will show you some famous examples. So what is a PR stunt? Essentially it is the art of doing something that will be discussed by the media. [...] [...more]

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The Top 3 Most ANNOYING Viral Videos

Viral videos can be fun, amusing and sometimes they can have you falling off your chair with laughter… but sometimes they are just downright annoying. Below are the three viral videos successes I hope I never have to see ever again. Leave Britney Alone Why it was a success:Why it was a success: 18 million downloads make [...] [...more]

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Time Management Does Not Exist

I know this is a bold statement, in fact, it is quite shocking, but yes, time management does not exist! Time management is a buzzword designed to sell books and create a market, but the fact of the matter is that it is NOT time you need to manage, it is YOU that you need to [...] [...more]

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