I just stumbled across a thread on a forum about one Markus Frind who makes $300k a month from Adsense from a free dating site, that he operated, called PlentyofFish.com. According to Mr. Frind, keeping the site fast and running is one of his smallest issues. The bigger issues that he faces are – 1. Approving and [...] [...more]
Robert Scooble has an insider scoop about how MySpace got so popular — straight from MySpace’s CTO, Aber Whitcomb. The reasons – 1) They made sure influentials in Hollywood (stars, bands) were among the first users. 2) They listen to their users and add features frequently (usually noticeable new features every week). 3) They let the users tell them [...] [...more]
An incident that took place between me and my dad (who was a Colonel in the Indian Army then) a few years ago has been doing the rounds in my mind since morning. It was during the Kargil War with Pakistan that Army Headquarters in here used to hold a daily media update. During one of [...] [...more]
Guy has an awesome post about why it matters to have a good rapo with the ground staff and how should you do it. Here’s one tip that I’d like to add myself to the list — Smile to them! You will not believe just how few people actually take a minute to smile to them [...] [...more]
Ethan Kaplan, the director of technology for Warner Bros Records gave a lecture at University of California Santa Barbara and came to realize some interesting things – 1. About 1/3 had a MySpace profile. 2. Roughly 90% had FaceBook profiles. 3. Five people, all guys had heard of digg 4. No one had heard of BoingBoing, Delcious, memorandum or [...] [...more]
This video has been doing rounds on so many blogs! Even I have to post it here. Hey Mr. Balmer your enthusiasm really inspires me. Even that chair throw at the person leaving for Google was awesome! And so were those F Words. But, I really like you as a business leader. But hey, [...] [...more]
While reading Sam Hastings’ Blog today, I came across a rant he had made there — Do not reply to this email. Even I agree that this thing sucks! Well, the most common justification given for this is that the number of bounces because of invalid emails that you can get can make things really messy. [...] [...more]
Andrew has posted a list of Classic Advertising Books as compiled by Jerry Della Famina in The Wall Street Journal. Here’s the list – The 100 Greatest Advertisements 1852-1958 by Julius Lewis Watkins, 1959 Confessions of an Advertising Man by David Ogilvy, 1963 Bill Bernbach’s Book by Bob Levenson, 1987 A Technique for Producing Ideas by James Webb Young, [...] [...more]
I’ll tell ya the answer — there are 9 faces in it. Can you count em all? [...more]
Today morning I stumbled across a video doing rounds called Microsoft iPod (done by the MS marketing team, see it right below) – I am, by no means a Microsoft fan but hey Microsoft actually does make better packages. No seriously! The package they came up with actually complies with all the psychological tactics of influencing [...] [...more]
