Archive | January, 2006

An excellent advertisement from Reporters Without Borders.

Day before yesterday I somehow stumbled across this excellent advertisement for an awareness campaign about the situation of Reporters in Cuba from an organization called Reporters Without Borders. The title of this Ad, where I saw it, was Reporters in Cuba and it looked more of a puzzle rather than an ad as I didn’t [...] [...more]

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How a college kid from Kent State beat Microsoft: 4 lessons you can learn from it.

In lawsuit obsessed America, it isn’t unusual to hear about wacky lawsuits where someone sued somebody for really odd reasons. A few days ago, I came across a news story about Microsoft suing this college kid at Kent State university for causing irreparable injury to its business reputation and goodwill by selling the ‘unopened’ Microsoft [...] [...more]

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5 Search Engine submission myths and realities.

I am active at various marketing discussion forums and one question which people often ask is how they should submit their sites to search engines. I often tell them that they are asking the wrong question. Instead, they should ask if submitting their site to a search engine is worth the effort. Search engine submission [...] [...more]

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Chocolates & Celebrities : Why it isn’t a good idea to use them in your marketing campaigns.

First, about the chocolates. Yesterday a friend of mine linked me to a really interesting post on the blog of Tom Coates. It was about a business card made of chocolate that he had received. Interesting, isn’t it? Even I found it cool. In fact, so cool that I spammed this link to everyone on [...] [...more]

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Do you ask questions looking for lies or real answers?

Seth never fails to amaze me with his wisdom. Today he has made a post — How to be lied to — on his blog in which he says that the answers you get from your target / prospect depends on how you ask those questions. Say, you ask questions like : “Hi, welcome to [...] [...more]

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How to get branding and design elements for CHEAP.

Here’s an interesting tip that a good friend of mine Rex from CruiseLineForums.com posted on one of his blogs. Hiring a professional design agency for your branding or design work can be expensive. No doubt the price is there because these agencies hire some of finest talent out there who know what they are doing. [...] [...more]

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The Top Ten Lies of Venture Capitalists

So you are in talks with a venture capitalist to fund your dream venture? But wait, most venture capitalists are in a habit of doing a twisted talk i.e. what they are saying may not be what they really mean. Guy Kawasaki has come up with a really interesting list of 10 things which venture [...] [...more]

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Don’t let small things kill your marketing campaign!

The headline, as you can read, says : “Come in and get a free cookie with your Office Depot receipt.” The fine print : with the purchase of a combo meal. Now that’s an instant turn off for most people, including John Jantsch who blogged first about it on Duct Tape Marketing Blog. Folks, here’s [...] [...more]

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How many ads on your website are too many?

So you have the website and the traffic. Now what? Place ads on it to make some extra cash! Not so fast cowboy*, we have a few things to consider first. [...more]

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Uh oh, that ‘Renew your domain now or lose your website’ notice can be a fraud.

Silicon.com is carrying this news story about two scam artists who duped people who had registered names with a certain domain registrar by getting their personal information from their Whois listings and telling them that they must pay a fee or risk losing their domain. Two points to be noted here : 1. The registrar [...] [...more]

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This is a viral video from Youtube that is getting a lot of attention.

I will let the author set the scene:

It was back in Oct 2005.

My wedding was about a month to go and I decided to make a memorable event for my future wife. But, I and she were working and due to preparation of wedding, I didn’t have enough budgets for expensive proposal. While I was considering for the event, I remembered what she said in the past. “Wow it would be great if I can get a chance to go in the room with full of yellow post it just like Sang Sang Plus” (Sang Sang Plus is one of the famous talk show (TV program) in Korea and they prepare a room with full of yellow post it – questions from fans to famous celebrity)

I wrote all the happy memories that I had with my wife in 5,940 post it. It took me 4 days & 5 nights to write everything and post it in the bathroom. (I tried main living room first, but, due to surface of wallpaper, I had to change the place) Once we back from honeymoon, we took all the post it off and kept it in the box until now.

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