Archive | January, 2006

Blogging Delivered. But where?

One of the creative for AT&T’s multi-million ‘your world delivered’ campaign which has caused the most buzz, in blogosphere especially, is the Blogging Delivered billboard (another proof that people just love talking about themselves ). However, someone on Flickr has found out that AT&T has absolutely no idea what a blog is! If you [...] [...more]

Marketing Comments (2)

Apple making a killing from Intel iMacs?

A tech research firm iSuppli took apart one of the new Intel iMacs, retailing for $1,299 a pop, and estimates that the components only cost about $845. Add to it Mac OS X operating system worth $129 and iLife digital-media software suite worth $79 and you still get 20% profit margin. Good work at commanding a [...] [...more]

Marketing Comments (7)

Why meetings suck.

While going through my list of subscribed blogs at Bloglines I came across this post on Signal vs. Noise with the title - Meetings Considered Harmful. Here are some reasons why David thinks that meetings suck - They break your working day into small, incoherent pieces on a schedule incompatible with the natural breaks in your flow They [...] [...more]

Marketing, Beyond Business Comments (2)

Can you please stop doing stupid surveys like these?

As soon as my post about the digital future of Disney went up, one of my friends linked me to a survey on Multi-channel News which said that by more than a 3-1 margin, consumers would rather watch commercials than pay for TV shows and other programs they can download, according to the results of [...] [...more]

Marketing Comments (0)

How much do you think was spent on Search Engine Marketing last year?

The answer is : $5.75 Billion. Seems like people are spending some big bucks on Search Marketing — including Pay Per Click Search Marketing and Search Engine Optimization. According to a research report released by Search Engine Marketing Professionals Organization, advertisers in the U.S. and Canada spent $5.75 billion on Search Engine Marketing in [...] [...more]

Marketing Comments (1)

BellSouth and its stupid idea to impose premium access fees. Should Google play a tit-for-tat game?

Somehow, all of sudden, BellSouth CTO, Bill Smith, came out of closet to justify the company’s ultimately-stupid idea of charging internet companies a fee to access its network (read: users) to deliver movies and music by saying they are using the telco’s network without paying for it. He further argued that consumers should welcome the pay-for-delivery [...] [...more]

Marketing Comments (1)

The mouse and its digital tale. What does it mean for me, you and Bob Iger?

Ever since Bob Iger took over the office from Michael Eisner as CEO of the media giant Disney on Sept. 30, he has been trying to push the company hard on the digital frontiers. The landmark deal that Disney had signed with Apple to sell its content on iTunes store for $1.99 a pop, just 12 [...] [...more]

uncategorised Comments (1)

Tata vs. Tata

While watching CNBC India in the morning, I saw this news about a turf that is going on inside the House of Tata. The issue is that sometimes ago Tata Indicom (CDMA telephone division) came up with a promotion stunt in which they were offering absolutely free handset insurance, from Tata AIG Insurance, which is a [...] [...more]

Marketing, Beyond Business Comments (2)

Bangladeshis accuse telcos of corrupting their kids by offering free ‘late-night calls’.

I really can’t decide if I should be laughing my a*s off over this news or be shocked. But one thing that I am really sure about is that this is stupid. Some cellphone companies in Bangladesh, which were trying to hook in new customers — mainly youngsters — by offering free late-night calls, have been [...] [...more]

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Yahoo!, Intel and IBM off to a bad start.

Yahoo!, Intel and IBM have all disappointed the Wall Street by posting lower than expected results. Lets see how other companies fair. [...more]

Marketing Comments (0)

This is a viral video from Youtube that is getting a lot of attention.

I will let the author set the scene:

It was back in Oct 2005.

My wedding was about a month to go and I decided to make a memorable event for my future wife. But, I and she were working and due to preparation of wedding, I didn’t have enough budgets for expensive proposal. While I was considering for the event, I remembered what she said in the past. “Wow it would be great if I can get a chance to go in the room with full of yellow post it just like Sang Sang Plus” (Sang Sang Plus is one of the famous talk show (TV program) in Korea and they prepare a room with full of yellow post it - questions from fans to famous celebrity)

I wrote all the happy memories that I had with my wife in 5,940 post it. It took me 4 days & 5 nights to write everything and post it in the bathroom. (I tried main living room first, but, due to surface of wallpaper, I had to change the place) Once we back from honeymoon, we took all the post it off and kept it in the box until now.

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