Mattias asked my opinion on a question that Seth posted on his blog : Is marketing the art of tricking people into buying stuff they don’t need? Or is it about spreading ideas that people fall in love with? My answer : Marketing is spreading the right message, to the right people, at right time, displaying the [...] [...more]
It seems like there is no escape to this whole Men are from Mars and Women are from Venus thing, even on the Internet. According to a study by the Pew Internet Project there is a big difference in how Men and Women use the Internet. According to the study, Men are slightly more intense users [...] [...more]
I’m seeing it time after time after time in these and other forums… “How do I get a bunch of users to my site?” “How do I get a PR of 9 within the next half hour?” “Just launched a new site, any ideas on how to get traffic?” As I’ve said in another thread, I’m assuming that anyone [...] [...more]
It is very rare to see people being honest about their failures and openly sharing the lessons they learnt from their failure. However, Ari Paparo did exactly this and wrote this excellent post on his blog about why his company Blink.com, an online bookmark manager, failed! Here’s a quick recap of the lessons that Ari learnt [...] [...more]
Here’s a scenario for you : You are running an ad campaign which requires your target to dial-in for additional information or ordering and you are running it in different media, say, TV Infomercials, classifieds ads in local newspapers and direct mail. How exactly do you track which media is performing well or simply stinking? Now [...] [...more]
Hugh MacLeod was absolutely right when he said on his blog - Don’t try to sell a meteor to a dinosaur. It wastes your time and annoys the dinosaur. The message is clear : You need to know your target audience inside out. Creating a marketing campaign without this information is more like buying a [...] [...more]
