Mattias asked my opinion on a question that Seth posted on his blog : Is marketing the art of tricking people into buying stuff they don’t need? Or is it about spreading ideas that people fall in love with? My answer : Marketing is spreading the right message, to the right people, at right time, displaying the [...] [...more]
It seems like there is no escape to this whole Men are from Mars and Women are from Venus thing, even on the Internet. According to a study by the Pew Internet Project there is a big difference in how Men and Women use the Internet. According to the study, Men are slightly more intense users [...] [...more]
I’m seeing it time after time after time in these and other forums… “How do I get a bunch of users to my site?” “How do I get a PR of 9 within the next half hour?” “Just launched a new site, any ideas on how to get traffic?” As I’ve said in another thread, I’m assuming that anyone [...] [...more]
It is very rare to see people being honest about their failures and openly sharing the lessons they learnt from their failure. However, Ari Paparo did exactly this and wrote this excellent post on his blog about why his company Blink.com, an online bookmark manager, failed! Here’s a quick recap of the lessons that Ari learnt [...] [...more]
Here’s a scenario for you : You are running an ad campaign which requires your target to dial-in for additional information or ordering and you are running it in different media, say, TV Infomercials, classifieds ads in local newspapers and direct mail. How exactly do you track which media is performing well or simply stinking? Now [...] [...more]
Hugh MacLeod was absolutely right when he said on his blog - Don’t try to sell a meteor to a dinosaur. It wastes your time and annoys the dinosaur. The message is clear : You need to know your target audience inside out. Creating a marketing campaign without this information is more like buying a [...] [...more]
This is a viral video from Youtube that is getting a lot of attention.
I will let the author set the scene:
It was back in Oct 2005.
My wedding was about a month to go and I decided to make a memorable event for my future wife. But, I and she were working and due to preparation of wedding, I didn’t have enough budgets for expensive proposal. While I was considering for the event, I remembered what she said in the past. “Wow it would be great if I can get a chance to go in the room with full of yellow post it just like Sang Sang Plus” (Sang Sang Plus is one of the famous talk show (TV program) in Korea and they prepare a room with full of yellow post it - questions from fans to famous celebrity)
I wrote all the happy memories that I had with my wife in 5,940 post it. It took me 4 days & 5 nights to write everything and post it in the bathroom. (I tried main living room first, but, due to surface of wallpaper, I had to change the place) Once we back from honeymoon, we took all the post it off and kept it in the box until now.
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