Hello all and welcome to the first part of my case study on viral/buzz marketing. I must warn you in advance that there is going to be no clear and defined topic for this case study… in fact, I am not even sure that “case study” is the best term to describe this series. The [...] [...more]
What I learned from being on the Digg.com Front page FOUR times, & the $1000 bet Not long ago I received an email that I will never forget… it was a challenge from my business partner a “$1000 bet that I could get ANY article onto the Digg.com main page in 3 attempts.” I have [...] [...more]
I am not sure what % of my readers will own airports. I appreciate you are a clever and brilliant bunch, but owning airports is often quite expensive. But the point of these posts is NOT to show you how to market and promote an airport, the point is to inspire, and to get your [...] [...more]
So how do you promote a car wash? Good question! This ad campaign was recently fined $2,000 for it’s controversial tagline: “The best hand-job in town” [...more]
So what do you do if you have to promote a zoo? Here is a stroke of genius… The tagline for this promo piece is just as good: “Come to the zoo, before the zoo comes to you” It is also a pretty cool outfit for a dog to wear, but the dog doesn’t look [...] [...more]
Regular readers will know that I love creative marketing, I also love The Simpsons, so imagine my joy when I saw that some of the stores in America have been made to look like the Kwik E-marts from The Simpsons: Simpsons Marketing Stunt [...more]
It is a real joy to see creative advertising at it’s very best. Check out this collection of some of the best creative adverts that you may not have seen before: 1: A very creative advert from Honda 2: An amusing poster for a vodka brand 3: My personal favorite 4: The power of Photoshop [...] [...more]
I need your help! I will try and keep this as short as possible, but please bear with me as I am pretty pissed right now (angry, NOT drunk… not yet anyway) First my problem: I just paid almost $40 for an info product on Internet Marketing and it SUCKED! Seriously, it is awful. Why [...] [...more]
Yesterday I showed you an example of how a dentist used creativity to make a fantastic promotional campaign for his dental surgery. The post had a great response, so today I am going to show you how to market another boring thing…. a church (I am going straight to hell) This is yet another example [...] [...more]
I often am contacted by people who want to know how to market their boring crap. Accountants, lawyers, people who make the bits of metal that attach to keyrings… These people seem to think that boring stuff is impossible to market, I always reply with just three words: “WILL IT BLEND”. Then I realise I [...] [...more]
This is a viral video from Youtube that is getting a lot of attention.
I will let the author set the scene:
It was back in Oct 2005.
My wedding was about a month to go and I decided to make a memorable event for my future wife. But, I and she were working and due to preparation of wedding, I didn’t have enough budgets for expensive proposal. While I was considering for the event, I remembered what she said in the past. “Wow it would be great if I can get a chance to go in the room with full of yellow post it just like Sang Sang Plus” (Sang Sang Plus is one of the famous talk show (TV program) in Korea and they prepare a room with full of yellow post it – questions from fans to famous celebrity)
I wrote all the happy memories that I had with my wife in 5,940 post it. It took me 4 days & 5 nights to write everything and post it in the bathroom. (I tried main living room first, but, due to surface of wallpaper, I had to change the place) Once we back from honeymoon, we took all the post it off and kept it in the box until now.
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