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How to Promote a Fitness Center

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How to Promote London

How do you promote the city of London? Simple: [...more]

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How to Promote Paint

You are contacted by a company that sells paint, they want to get tons of viral promotion. What do you do? a) Crap your pants b) Leave the country and never return c) Create a kick-ass guerrilla marketing advert I would probably do all 3. Check out this fantastic advert: [...more]

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Pokemon Mom is NOT a Success

I read an article last week that was on the Digg.com frontpage that told the story of a mother who was selling her children’s Pokemon cards on eBay. Not the most interesting of stories is it? Well, upon reading the story it is clear why this story has become a viral success. The story tells of the mother [...] [...more]

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There is no need to yell

If you yelled for  7 months and 6 days, you would have produced enough sound energy to heat up one cup of coffee. Hardly seems worth it does it? Also, yelling for over 7 months would surely destroy your voice… oh, and if you spend all day and night yelling, when would you get time to [...] [...more]

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How to Advertise ANYTHING

So you have created your solar powered torch, and now you want to advertise it. But how do you advertise it? What message and angle should you use to best promote your product? According to a guy called Donald Gunn, there are 12 ways you can advertise your product. Feel free to use this as a checklist [...] [...more]

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Put Your Boring Web Pages on Viral Steroids

Myself and Barry are often asked about buzz and viral marketing. One of the most common questions we get is “I cannot be creative on my site, I write about a boring subject.” Listen, you don’t need to be writing about interesting subjects to make web pages go viral, you just need to make it have [...] [...more]

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Buzz Marketing Headline of the Week

Recently I did a buzz marketing case study where I showed you the techniques I used to get on Digg.com numerous times. One of the main techniques was focused on creating a killer headline/title. Since then I have been asked many times “Dean, what is the best headline you have ever seen?.” This would be a great opportunity [...] [...more]

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Buzz and Viral Marketing Myths

Buzz Marketing Case Study – Part 3 Breaking down the preconceptions. Welcome to part three of my behind the scenes case study in viral/buzz marketing. In part one I showed you the effect and power that a successful campaign can have. In part two I showed you a step by step guide to EXACTLY how I took [...] [...more]

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My Viral and Buzz Marketing Case Study part two

Buzz Marketing Case Study Part Two Dean here again from www.deanhunt.com - Welcome to part two of my buzz/viral marketing case study. Today I am going to show you a step by step guide on exactly how I got a random story onto the Digg.com main page LAST WEEK. Here is the back story: [...] [...more]

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This is a viral video from Youtube that is getting a lot of attention.

I will let the author set the scene:

It was back in Oct 2005.

My wedding was about a month to go and I decided to make a memorable event for my future wife. But, I and she were working and due to preparation of wedding, I didn’t have enough budgets for expensive proposal. While I was considering for the event, I remembered what she said in the past. “Wow it would be great if I can get a chance to go in the room with full of yellow post it just like Sang Sang Plus” (Sang Sang Plus is one of the famous talk show (TV program) in Korea and they prepare a room with full of yellow post it - questions from fans to famous celebrity)

I wrote all the happy memories that I had with my wife in 5,940 post it. It took me 4 days & 5 nights to write everything and post it in the bathroom. (I tried main living room first, but, due to surface of wallpaper, I had to change the place) Once we back from honeymoon, we took all the post it off and kept it in the box until now.

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