The single biggest factor in word of mouth based marketing is to get people talking. One of the most powerful ways to do this is to take something, and make it different. If done correctly, this can get people talking straight away. Want an example? Ok, check out this lollypop… it is just like any other, except [...] [...more]
I am going to show you a moving and real-life video that is packed full of hidden marketing tips. Have a watch, and let me know what marketing lessons you have learnt from this video: [...more]
The PR Stunt is one of the strangest, yet potentially most powerful form of marketing and Public Relations in existence. Today we are going to examine this technique, and I will show you some famous examples. So what is a PR stunt? Essentially it is the art of doing something that will be discussed by the media. [...] [...more]
We all know that being successful in the social media sites can drive huge bursts of web traffic to a website, but once that initial burst of hysteria has vanished, what are the other sources of value? 1 - Higher Ranking in Google Social media success will drive lots and lots of backlinks from other bloggers, forums [...] [...more]
Do you often find yourself baffled by all the web 2.0 terms and descriptions? If so, check out this entertaining viral video from Nokia: La chanson du web 2.0 par NOKIAby buzzynote [...more]
I came across an interesting buzz marketing stunt recently from Burger King. They basically discontinued the world famous Whopper Burger, and recorded the reactions from the customers. I am not personally convinced that there were no actors used in this, but they claim it is 100% authentic. Either way, the idea is a good one, and [...] [...more]
You may be thing that “Free Google Online Money Affiliate Blogging for New Traffic Links & Adsense Marketing” is by far the worst blog post headline you have ever read. You are right! It does suck… but, I have been a little naughty. You see, the guys at 45n5 have created a list of the most popular [...] [...more]
Top Digg User Supernova17 Wants Your Stories Supernova17 is one of the most powerful and popular users of the Digg.com community. He is currently locked in a battle with his nearest rival to reach the milestone of 1000 front page Digg stories. We have managed to exclusively interview supernova17 (real name Karim Yergaliyev), and we will reveal [...] [...more]
Did you know that Coco Pops turn the milk chocolatey? Well, if you are from America then you will know them as Cocoa Krispies. But what do Coco Pops and chocolate milk have to do with marketing? Coco pops are one of the most famous examples of what I call negative to positive marketing. Essentially this means [...] [...more]
Let’s be honest, windows are not the most exciting of products. Some try and convince me they are great, but I can see right through them (hehe). Seriously though, promoting something like windows can be a real pane. So if you wanted to create buzz for an item like a window, it wouldn’t be easy. But the [...] [...more]
