Categorized | Marketing

My Answer to Seth’s Question!

Posted on 31 December 2005 by John

Mattias asked my opinion on a question that Seth posted on his blog :

Is marketing the art of tricking people into buying stuff they donít need?

Or is it about spreading ideas that people fall in love with?

My answer : Marketing is spreading the right message, to the right people, at right time, displaying the benefits and values of your product / service to them and letting them decide if it is for them.

Going by Seth’s options, I’d pick b) it about spreading ideas that people fall in love with?

What’s your opinion on it? :)

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This is a viral video from Youtube that is getting a lot of attention.

I will let the author set the scene:

It was back in Oct 2005.

My wedding was about a month to go and I decided to make a memorable event for my future wife. But, I and she were working and due to preparation of wedding, I didn’t have enough budgets for expensive proposal. While I was considering for the event, I remembered what she said in the past. “Wow it would be great if I can get a chance to go in the room with full of yellow post it just like Sang Sang Plus” (Sang Sang Plus is one of the famous talk show (TV program) in Korea and they prepare a room with full of yellow post it – questions from fans to famous celebrity)

I wrote all the happy memories that I had with my wife in 5,940 post it. It took me 4 days & 5 nights to write everything and post it in the bathroom. (I tried main living room first, but, due to surface of wallpaper, I had to change the place) Once we back from honeymoon, we took all the post it off and kept it in the box until now.

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