The Mars & Venus thing on the Internet.
Posted on 30 December 2005 by Lord Brar
It seems like there is no escape to this whole Men are from Mars and Women are from Venus thing, even on the Internet. According to a study by the Pew Internet Project there is a big difference in how Men and Women use the Internet.
According to the study, Men are slightly more intense users of the web. Men log-on to the Internet more frequently, spend more time online and have more access to broadband connections than women do.
The research has also found that men value the net for the freedom it gives them to try new ways of doing things. Women rather like the opportunities the net gives them to make and maintain human connections.
A few highlights of the research ยป
1. Men are more likely to use the Internet to get information about sports results, weather, news, job offers, pornography and consumer ratings for goods and services.
2. Most woman use the Internet for e-mail as well as searches for health and medical information, map directions and religious material.
3. 70% of Men use the net for recreation and to listen to music, gather information for hobbies and take part in online fantasy sports leagues.
4. In some sections of the population online there is a substantial gender gap. For example, 60% of black women are net users compared to 50% of black men.
5. However, for once, there is one thing similar for men and women, they both prize the net for the help it gives them to be more efficient and get many mundane tasks, such as paying bills, over with quickly.
With such a huge contrast in surfing habits, it might be worth it to draw your online business and marketing plans and design your website while keeping in mind which gender will be your main target.
