Reading the latest issue of Fortune, I came across a story titled — Top Talent: See 12 top executives on their way to the corner office.

This article carried a write-up on Jeff Bewkes, COO of Time Warner and the person credited with turning HBO into a money machine. One thing which I particularly found interesting was his working style, about which he had to say this:

“I don’t want to make somebody uncomfortable by being frank,” he says. “But you’re trying to find as much transparency as you can. It’s an interesting combination to be as open as you can and as loose as you can, but you must make decisions as fast as possible.”

“You keep the decisions transparent, and that allows you to correct them, because nobody figures this stuff out in one shot. My theory is iteration: You go, you talk, you act, and you check back on how did it work. You adjust course as you go, and it turns out that’s the fastest way to move. So you’re always moving and you’re always deciding and you’re always getting new information. You can actually provoke information by doing things that you can’t figure out if you just sit there thinking.”

Damn right mate! Can’t agree more with you.

You know what the problem with most CEOs is? They refuse to accept new information, especially one which challenges their current knowledge. The problem arises when they bet millions on decisions they make with their current knowledge and then stick to it no matter what.

Also, they are supposed to be invincible and have to make decisions in a snap. After all, that’s what they are being paid millions of dollars for. Right?

Here’s a news for you : You can not have all the knowledge in world and neither can you be always right. Learn to accept that your decisions can be wrong and you may have do a course correction.

So, what category do you belong to? Bewkes Category or Blunder CEOs category?