Categorized | Marketing

The Golden Lollypop – Word of Mouth Marketing

Posted on 06 May 2008 by DeanHunt

The single biggest factor in word of mouth based marketing is to get people talking. One of the most powerful ways to do this is to take something, and make it different. If done correctly, this can get people talking straight away.

Want an example?

Ok, check out this lollypop… it is just like any other, except it has actual gold flakes in it.

There are two key areas where word of mouth is likely to occur here:

1) The fact that it has gold in it
2) The cost

I recommend printing out this photo and putting it at the side of your desk as a reminder.

Dean

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This is a viral video from Youtube that is getting a lot of attention.

I will let the author set the scene:

It was back in Oct 2005.

My wedding was about a month to go and I decided to make a memorable event for my future wife. But, I and she were working and due to preparation of wedding, I didn’t have enough budgets for expensive proposal. While I was considering for the event, I remembered what she said in the past. “Wow it would be great if I can get a chance to go in the room with full of yellow post it just like Sang Sang Plus” (Sang Sang Plus is one of the famous talk show (TV program) in Korea and they prepare a room with full of yellow post it – questions from fans to famous celebrity)

I wrote all the happy memories that I had with my wife in 5,940 post it. It took me 4 days & 5 nights to write everything and post it in the bathroom. (I tried main living room first, but, due to surface of wallpaper, I had to change the place) Once we back from honeymoon, we took all the post it off and kept it in the box until now.