Free Hugs for Every Reader
Posted on 25 April 2008 by DeanHunt
I am going to show you a moving and real-life video that is packed full of hidden marketing tips. Have a watch, and let me know what marketing lessons you have learnt from this video:
Posted on 25 April 2008 by DeanHunt
I am going to show you a moving and real-life video that is packed full of hidden marketing tips. Have a watch, and let me know what marketing lessons you have learnt from this video:
[...] Recently I showed you the free hugs video that has swept the Internet, and I asked you to look for the marketing lessons from within that example. [...]
This is a viral video from Youtube that is getting a lot of attention.
I will let the author set the scene:
It was back in Oct 2005.
My wedding was about a month to go and I decided to make a memorable event for my future wife. But, I and she were working and due to preparation of wedding, I didn’t have enough budgets for expensive proposal. While I was considering for the event, I remembered what she said in the past. “Wow it would be great if I can get a chance to go in the room with full of yellow post it just like Sang Sang Plus” (Sang Sang Plus is one of the famous talk show (TV program) in Korea and they prepare a room with full of yellow post it – questions from fans to famous celebrity)
I wrote all the happy memories that I had with my wife in 5,940 post it. It took me 4 days & 5 nights to write everything and post it in the bathroom. (I tried main living room first, but, due to surface of wallpaper, I had to change the place) Once we back from honeymoon, we took all the post it off and kept it in the box until now.
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April 25th, 2008 at 11:01 am
I’ve already seen that video but never thought about the marketing point of view. But I guess there is a relation between free (and good) stuff and viral effect. And also the fact that the guy made it noticeable with his sign.
Is the lesson : Give a little and receive 10,000 times back ? Or help people and they will recommend you ?
April 28th, 2008 at 9:33 am
http://streetlessons.com/542-the-free-hugs-marketing-case-study.html