Categorized | Marketing

What is a PR Stunt?

Posted on 11 April 2008 by DeanHunt

The PR Stunt is one of the strangest, yet potentially most powerful form of marketing and Public Relations in existence. Today we are going to examine this technique, and I will show you some famous examples.

So what is a PR stunt?

Essentially it is the art of doing something that will be discussed by the media. It therefore shares a lot of similarities with numerous viral marketing techniques, but most often a PR stunt is an actual action or event, as opposed to a piece of written content.

Why PR Stunts are so Powerful

If done successfully, PR stunts can drive huge amounts of FREE publicity. Sometimes this can lead to millions of dollars of media attention. PR stunts can also affect a companies perceived brand awareness… which leads us on nicely to….

The Dangers of PR Stunts

As well as the obvious dangers that some stunts can have, if done poorly, they can result in a negative effect on your brand. Remember, customers don’t like to be tricked, so pretending you are a regular guy when really you are an advertising rep, can be dangerous.

Some PR Stunt Examples

haagan dazs pr stunt

HAAGEN DAZS: To promote their new Latin American ice-cream Dulce de Leche, Haagen Dazs fill Canary Wharf with Latin music and professional tango dancing couples.

pr stunt

WILKINSON SWORD QUATTRO RAZOR: With the novel concept of “On-Beard Advertising”, suited gentlemen snake their way round the City with the number 4 shaved into their beards.

marketing pr stunt

INTEL CENTRINO: To prove you can connect wirelessly to the internet with the Centrino processor, Intel put a manned office on the back of a truck and take it on tour of London, Manchester, Paris and Cannes.

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This is a viral video from Youtube that is getting a lot of attention.

I will let the author set the scene:

It was back in Oct 2005.

My wedding was about a month to go and I decided to make a memorable event for my future wife. But, I and she were working and due to preparation of wedding, I didn’t have enough budgets for expensive proposal. While I was considering for the event, I remembered what she said in the past. “Wow it would be great if I can get a chance to go in the room with full of yellow post it just like Sang Sang Plus” (Sang Sang Plus is one of the famous talk show (TV program) in Korea and they prepare a room with full of yellow post it – questions from fans to famous celebrity)

I wrote all the happy memories that I had with my wife in 5,940 post it. It took me 4 days & 5 nights to write everything and post it in the bathroom. (I tried main living room first, but, due to surface of wallpaper, I had to change the place) Once we back from honeymoon, we took all the post it off and kept it in the box until now.

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