Are you on a Mission?

Ask most business experts and they’ll tell you your business should have a Mission Statement. However, being a difficult child, I think it’s more important to just have a mission.

What’s the difference? Anyone can write a nice hairy fairy Mission Statement to put away in a drawer. Sometimes big companies even pay consultants millions of dollars to design the perfect Mission Statement. Then, it may end up on the wall in a nice frame.

A mission is not a fancy sounding statement. A mission is what drives your business. What your business exists for. It’s clear, concise, and to the point.

Even if you don’t frame it, the mission should still be there. Sometimes, a business might not even verbalise the mission for a few years, but it’s usually there in the background.

The reason I bring this up is because I just created (and by created, I mean wrote down) a new “Mission Statement” (http://deanhunt.com/success-should-be-fun/) for my personal website:

“Dean Hunt.com – Making Success Fun”

Do you think it could be any clearer what my mission is? What I really believe in?

Compare this to the nonsense that you would get from a random S&P 500 company:

“We are a market-focused, process-centered organization that develops and delivers innovative solutions to our customers, consistently outperforms our peers, produces predictable earnings for our shareholders, and provides a dynamic and challenging environment for our employees.”

Wow! Now that’s a mission I can really get excited about…

If your business has a mission that you really believe in, that isn’t focused solely on earning wheelbarrows full of money, then you will find success beyond your wildest dreams.

StreetLessons.com