Posted on 22 November 2007 by DeanHunt
I recently discussed the art of turning a negative into a positive.
I have since found a video ad for a product that manages to brilliantly turn a negative into a positive.
Have a watch of the ad and see for yourself:
This is a viral video from Youtube that is getting a lot of attention.
I will let the author set the scene:
It was back in Oct 2005.
My wedding was about a month to go and I decided to make a memorable event for my future wife. But, I and she were working and due to preparation of wedding, I didn’t have enough budgets for expensive proposal. While I was considering for the event, I remembered what she said in the past. “Wow it would be great if I can get a chance to go in the room with full of yellow post it just like Sang Sang Plus” (Sang Sang Plus is one of the famous talk show (TV program) in Korea and they prepare a room with full of yellow post it - questions from fans to famous celebrity)
I wrote all the happy memories that I had with my wife in 5,940 post it. It took me 4 days & 5 nights to write everything and post it in the bathroom. (I tried main living room first, but, due to surface of wallpaper, I had to change the place) Once we back from honeymoon, we took all the post it off and kept it in the box until now.
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November 22nd, 2007 at 9:29 am
Very funny Dean. Just wish I could think of a way to turn double glazing into a positive - not easy!
November 24th, 2007 at 9:17 pm
I am a student of marketing and have always loved the Buckley’s marketing message - because it is true - it does taste awful and it does work.
This video is a great play on that campaign! I love it!
Chris