Categorized | Marketing

How to Create Buzz to Sell Windows

Posted on 16 November 2007 by DeanHunt

Let’s be honest, windows are not the most exciting of products. Some try and convince me they are great, but I can see right through them (hehe).

Seriously though, promoting something like windows can be a real pane.

So if you wanted to create buzz for an item like a window, it wouldn’t be easy. But the team from Conservatory TV have managed to push the boundaries and have created this video to promote their windows:

I think it is really forward thinking, and whilst the video is still lacking a couple of ingredients required to go global, it certainly proves that with a little creativity and imagination, you can get far in ANY industry.

I can’t think of any more window related puns, I am shattered, so I welcome your thoughts on the video, and hopefully other companies will latch onto this technique.

2 Comments For This Post

Chris Says:
November 19th, 2007 at 9:49 am
I agree creating buzz for windows woudl be difficult as theya re not very sexy. This video is a good step but there is not much branding in it – they should have had added their comanpy name to the end of the video or have their “hero” mention the comapny name.

Chris
DeanHunt Says:
November 19th, 2007 at 10:47 am
Chris,

Yes, they tie the product into the video, but they need to mention the company name at the end.

Dean

Advertising information

RECENT
POPULAR
COMMENTS
FEATURED

This is a viral video from Youtube that is getting a lot of attention.

I will let the author set the scene:

It was back in Oct 2005.

My wedding was about a month to go and I decided to make a memorable event for my future wife. But, I and she were working and due to preparation of wedding, I didn’t have enough budgets for expensive proposal. While I was considering for the event, I remembered what she said in the past. “Wow it would be great if I can get a chance to go in the room with full of yellow post it just like Sang Sang Plus” (Sang Sang Plus is one of the famous talk show (TV program) in Korea and they prepare a room with full of yellow post it – questions from fans to famous celebrity)

I wrote all the happy memories that I had with my wife in 5,940 post it. It took me 4 days & 5 nights to write everything and post it in the bathroom. (I tried main living room first, but, due to surface of wallpaper, I had to change the place) Once we back from honeymoon, we took all the post it off and kept it in the box until now.