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	<title>Comments on: The Single Most Valuable Marketing Lesson On The Planet</title>
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	<link>http://streetlessons.com/472-the-single-most-valuable-marketing-lesson-on-the-planet.html</link>
	<description>Your No-Nonsense guide to business and life.</description>
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		<title>By: ANSWER - Single Most Valuable Marketing Lesson</title>
		<link>http://streetlessons.com/472-the-single-most-valuable-marketing-lesson-on-the-planet.html#comment-18892</link>
		<dc:creator>ANSWER - Single Most Valuable Marketing Lesson</dc:creator>
		<pubDate>Thu, 18 Oct 2007 09:49:39 +0000</pubDate>
		<guid isPermaLink="false">http://streetlessons.com/472-the-single-most-valuable-marketing-lesson-on-the-planet.html#comment-18892</guid>
		<description>[...] I mentioned the Single Most Valuable Marketing Lesson, then I teased you with a clue, but today, I reveal the [...]</description>
		<content:encoded><![CDATA[<p>[...] I mentioned the Single Most Valuable Marketing Lesson, then I teased you with a clue, but today, I reveal the [...]</p>
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	<item>
		<title>By: CLUE - The Single Most Valuable Marketing Lesson On The Planet</title>
		<link>http://streetlessons.com/472-the-single-most-valuable-marketing-lesson-on-the-planet.html#comment-18576</link>
		<dc:creator>CLUE - The Single Most Valuable Marketing Lesson On The Planet</dc:creator>
		<pubDate>Mon, 15 Oct 2007 15:10:21 +0000</pubDate>
		<guid isPermaLink="false">http://streetlessons.com/472-the-single-most-valuable-marketing-lesson-on-the-planet.html#comment-18576</guid>
		<description>[...] have had loads of great comments from readers who were trying to uncover the cryptic puzzle I recently left you regarding the single [...]</description>
		<content:encoded><![CDATA[<p>[...] have had loads of great comments from readers who were trying to uncover the cryptic puzzle I recently left you regarding the single [...]</p>
]]></content:encoded>
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	<item>
		<title>By: JfBlais</title>
		<link>http://streetlessons.com/472-the-single-most-valuable-marketing-lesson-on-the-planet.html#comment-18563</link>
		<dc:creator>JfBlais</dc:creator>
		<pubDate>Mon, 15 Oct 2007 11:20:37 +0000</pubDate>
		<guid isPermaLink="false">http://streetlessons.com/472-the-single-most-valuable-marketing-lesson-on-the-planet.html#comment-18563</guid>
		<description>Forget yourself. Listen at how other people talk about their dreams, their hopes, their needs.

Anna Freud said : &quot;Don&#039;t listen to WHAT they&#039;re saying, but HOW they&#039;re saying it.&quot;</description>
		<content:encoded><![CDATA[<p>Forget yourself. Listen at how other people talk about their dreams, their hopes, their needs.</p>
<p>Anna Freud said : &#8220;Don&#8217;t listen to WHAT they&#8217;re saying, but HOW they&#8217;re saying it.&#8221;</p>
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	<item>
		<title>By: Tom</title>
		<link>http://streetlessons.com/472-the-single-most-valuable-marketing-lesson-on-the-planet.html#comment-18175</link>
		<dc:creator>Tom</dc:creator>
		<pubDate>Fri, 12 Oct 2007 15:25:16 +0000</pubDate>
		<guid isPermaLink="false">http://streetlessons.com/472-the-single-most-valuable-marketing-lesson-on-the-planet.html#comment-18175</guid>
		<description>I join Dare on this one, empathy. Put yourself in the customers shoes, and know what do they want ?</description>
		<content:encoded><![CDATA[<p>I join Dare on this one, empathy. Put yourself in the customers shoes, and know what do they want ?</p>
]]></content:encoded>
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	<item>
		<title>By: Dare</title>
		<link>http://streetlessons.com/472-the-single-most-valuable-marketing-lesson-on-the-planet.html#comment-18139</link>
		<dc:creator>Dare</dc:creator>
		<pubDate>Fri, 12 Oct 2007 10:16:42 +0000</pubDate>
		<guid isPermaLink="false">http://streetlessons.com/472-the-single-most-valuable-marketing-lesson-on-the-planet.html#comment-18139</guid>
		<description>Look from the other persons&#039; perspective?

Or maybe write a story in which they will &#039;find themselves in&#039;, will associate.</description>
		<content:encoded><![CDATA[<p>Look from the other persons&#8217; perspective?</p>
<p>Or maybe write a story in which they will &#8216;find themselves in&#8217;, will associate.</p>
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		<title>By: ConservatoryTV</title>
		<link>http://streetlessons.com/472-the-single-most-valuable-marketing-lesson-on-the-planet.html#comment-17985</link>
		<dc:creator>ConservatoryTV</dc:creator>
		<pubDate>Wed, 10 Oct 2007 20:30:26 +0000</pubDate>
		<guid isPermaLink="false">http://streetlessons.com/472-the-single-most-valuable-marketing-lesson-on-the-planet.html#comment-17985</guid>
		<description>I know - don&#039;t go on holiday, and don&#039;t go to sleep, as this is a complete waste of valuable marketing time.</description>
		<content:encoded><![CDATA[<p>I know &#8211; don&#8217;t go on holiday, and don&#8217;t go to sleep, as this is a complete waste of valuable marketing time.</p>
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		<title>By: Chuck</title>
		<link>http://streetlessons.com/472-the-single-most-valuable-marketing-lesson-on-the-planet.html#comment-17982</link>
		<dc:creator>Chuck</dc:creator>
		<pubDate>Wed, 10 Oct 2007 19:31:31 +0000</pubDate>
		<guid isPermaLink="false">http://streetlessons.com/472-the-single-most-valuable-marketing-lesson-on-the-planet.html#comment-17982</guid>
		<description>Get involved with the conversation going on in the minds of your target market.</description>
		<content:encoded><![CDATA[<p>Get involved with the conversation going on in the minds of your target market.</p>
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		<title>By: DeanHunt</title>
		<link>http://streetlessons.com/472-the-single-most-valuable-marketing-lesson-on-the-planet.html#comment-17973</link>
		<dc:creator>DeanHunt</dc:creator>
		<pubDate>Wed, 10 Oct 2007 17:11:17 +0000</pubDate>
		<guid isPermaLink="false">http://streetlessons.com/472-the-single-most-valuable-marketing-lesson-on-the-planet.html#comment-17973</guid>
		<description>Freelancing Tips - Yes, you are very much on the right track. Good work!

Lara - Yes, what you are saying is true, but it is not what I had in mind.

As always, this is open to interpretation, and I am sure people are going to learn from all of these great comments as well.

Thanks everyone.

Dean</description>
		<content:encoded><![CDATA[<p>Freelancing Tips &#8211; Yes, you are very much on the right track. Good work!</p>
<p>Lara &#8211; Yes, what you are saying is true, but it is not what I had in mind.</p>
<p>As always, this is open to interpretation, and I am sure people are going to learn from all of these great comments as well.</p>
<p>Thanks everyone.</p>
<p>Dean</p>
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	<item>
		<title>By: DeanHunt</title>
		<link>http://streetlessons.com/472-the-single-most-valuable-marketing-lesson-on-the-planet.html#comment-17971</link>
		<dc:creator>DeanHunt</dc:creator>
		<pubDate>Wed, 10 Oct 2007 17:00:25 +0000</pubDate>
		<guid isPermaLink="false">http://streetlessons.com/472-the-single-most-valuable-marketing-lesson-on-the-planet.html#comment-17971</guid>
		<description>Dionne,

Thanks for the kind words. I am glad I could inspire, it was great meeting you.

Your guess is not the answer I was thinking of, but what you said is true. Relating to people&#039;s experiences is certainly a great way of building rapport, which in turn builds trust, and that builds sales.

Speak soon.

Dean</description>
		<content:encoded><![CDATA[<p>Dionne,</p>
<p>Thanks for the kind words. I am glad I could inspire, it was great meeting you.</p>
<p>Your guess is not the answer I was thinking of, but what you said is true. Relating to people&#8217;s experiences is certainly a great way of building rapport, which in turn builds trust, and that builds sales.</p>
<p>Speak soon.</p>
<p>Dean</p>
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		<title>By: Lara</title>
		<link>http://streetlessons.com/472-the-single-most-valuable-marketing-lesson-on-the-planet.html#comment-17970</link>
		<dc:creator>Lara</dc:creator>
		<pubDate>Wed, 10 Oct 2007 16:59:45 +0000</pubDate>
		<guid isPermaLink="false">http://streetlessons.com/472-the-single-most-valuable-marketing-lesson-on-the-planet.html#comment-17970</guid>
		<description>When you have a genuine sense of another person&#039;s interests and goals, you can find the solution for that need.  Whether or not you can sell them that solution, they&#039;ll remember the relationship and come to you when they need what you have, and, even better, they&#039;ll refer all of their friends to you.</description>
		<content:encoded><![CDATA[<p>When you have a genuine sense of another person&#8217;s interests and goals, you can find the solution for that need.  Whether or not you can sell them that solution, they&#8217;ll remember the relationship and come to you when they need what you have, and, even better, they&#8217;ll refer all of their friends to you.</p>
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