Posted on 30 August 2007 by DeanHunt
You are contacted by a company that sells paint, they want to get tons of viral promotion. What do you do?
a) Crap your pants
b) Leave the country and never return
c) Create a kick-ass guerrilla marketing advert
I would probably do all 3. Check out this fantastic advert:
This is a viral video from Youtube that is getting a lot of attention.
I will let the author set the scene:
It was back in Oct 2005.
My wedding was about a month to go and I decided to make a memorable event for my future wife. But, I and she were working and due to preparation of wedding, I didn’t have enough budgets for expensive proposal. While I was considering for the event, I remembered what she said in the past. “Wow it would be great if I can get a chance to go in the room with full of yellow post it just like Sang Sang Plus” (Sang Sang Plus is one of the famous talk show (TV program) in Korea and they prepare a room with full of yellow post it - questions from fans to famous celebrity)
I wrote all the happy memories that I had with my wife in 5,940 post it. It took me 4 days & 5 nights to write everything and post it in the bathroom. (I tried main living room first, but, due to surface of wallpaper, I had to change the place) Once we back from honeymoon, we took all the post it off and kept it in the box until now.
September 12th, 2007 at 5:47 am
thats a nice pic.. it has give me another reasons for promoting paint..
I am working for a promotion company and our latest client is a paint company. we have to do their promotions in malls, multiplexes, huge residence complexes/societies…this idea will surely help.. if u have more of such ideas keep posting n if possible do let me know..
thanks