Buzz Marketing Headline of the Week
Posted on 26 July 2007 by DeanHunt
Recently I did a buzz marketing case study where I showed you the techniques I used to get on Digg.com numerous times.
One of the main techniques was focused on creating a killer headline/title.
Since then I have been asked many times “Dean, what is the best headline you have ever seen?.”
This would be a great opportunity to give myself a shameless plug. I could easily mention one of the hundreds of super duper killer headlines I have created. But I am not going to do that… instead, I am going to tip my hat to what I believe is the best buzz marketing headline ever created.
THE iPHONE IS A PIECE OF SHIT AND SO IS YOUR FACE
So what makes this headline so powerful?
If you have to ask that then buzz marketing is not for you.
But I will divulge you anyway…
The reason that is such a great headline is that it grabs your attention like no other. There is no way anyone is not going to read that.
Also, it is controversial, funny, edgy, unique, it inspires curiosity…. I could go on all day.
Most marketers would have just used: “Why i don’t like the iPhone”
Some more experiences ones would have used: “5 reasons I hate th iPhone”
Amateur buzz marketers would have used “The iPhone is shit”
But for me, the best part of this headline is the “and so is your face”.
It has nothing to do with the actual article, but it is hugely powerful! It gives a personal touch, it attacks you, thus making you want to read and fight back. But it does it in a way that is too amusing to take too seriously.
THE iPHONE IS A PIECE OF SHIT AND SO IS YOUR FACE is the proud winner of my best headline of the week. Frankly, if it’s Digg success is anything to go by: Digg article, it could be one of the most Dugg stories of all time.
Brilliant!
Dean
July 29th, 2007 at 10:12 pm
Here’s the copy:
The I-phone is an overpriced piece of environmentally correct RECYCLED shit. It proudly fills no discernable need except personal adornment for rich posers with nothing useful to do.
Our I-phones cost MUCH MORE than equivalents elsewhere. If you can find a dearer example anywhere, we will cheerfully bill you for twice the difference.
If you can afford our prices you make a bold statement to fellow rich dickheads, and all those envious wannabees in the crowd.
Delivered with complementary carrier bag with exclusive
“My Shit Cost More” designer logo.
You probably will not be able to get into our boutique for the crowds - and the snooty sales staff will ignore you unless you wear designer clothes or a chauffeur’s uniform.
You’ll need to hurry if you want to get in before prices tumble and software is debugged. Early bird purchasers also benefit from iffy network access.
Enoough nerd speak for one day - just bring along your flexible friend and we’ll give him a stern workout like no other.
Yours for conspicuous consumption,
The Jerk at Fashion School
July 30th, 2007 at 4:25 pm
Here’s another good headline:
The more Complicated the Starbucks order..The Bigger the Asshole
all the best,
Doc Jakson
August 9th, 2007 at 10:09 am
Dean,
Included your “THE iPHONE IS A PIECE OF SHIT AND SO IS YOUR FACE” as a great example of the controversy approach in this post:
http://hitsusa.com/blog/28/top-7-ways-to-get-dugg-on-digg-pics/
I think you’ll like the accompanying pictorial guide…lol!
Greg
November 30th, 2007 at 6:23 pm
The iphone is so shit and expensive!!!!
its £270 with a £35 a month contract on top and all it is is a:
1. Low memory ipod
2. Crappy texting device witha dogey qwerty touch keyboard
3. a shit digital camera (that cant take videos)
4. a phone
5. a slow internet browsing device (with no 3g) unless you sit in your house all day playing with a phone!
so there you have it and iphone!!! tada