I recently heard a story that really made me think, have a read:

“During my third year at college our professor gave us a pop quiz. I was a conscientious student and had breezed through the questions, until I read the last one: “What is the first name of the woman who cleans the school?”

Surely this was some kind of joke. I had seen the cleaning woman several times. She was tall, dark-haired and in her 50s, but how would I know her name? I handed in my paper, leaving the last question blank. Just before class ended, one student asked if the last question would count toward our quiz grade.

“Absolutely,” said the professor. “In your careers, you will meet many people. All are significant. They deserve your attention and care, even if all you do is smile and say “hello.”

I’ve never forgotten that lesson. I also learned her name was Dorothy.”

So how can this lessons apply to your Internet business?

You should pay attention to all of your customers/readers, regardless of how much they spend. Make a point of welcoming each and every user/customer, and if you can add a personal touch to your emails, comments, then even better.

Dean