Categorized | Marketing

My Bat Signal For The Internet Experts and Gurus

Posted on 11 April 2007 by DeanHunt

Do you remember the bat signal that the police used when they wanted to contact Batman?

bat signal

Today I am going to send a bat signal to every expert, guru or consultant in the marketing or advertising industry.

But unlike the victims of Gotham City, I am not in distress. I merely want to grab the attention of the the Internets best minds with this question that I posed earlier in the week.

“Why did the worlds greatest musician make only $40 per hour?”

I recommend you read the full story here: Worlds greatest musician question

If you don’t have time to read the full post, I will give you a brief overview:

Joshua Bell is one of the worlds most talented classical musicians. He makes millions from his appearances, and tickets to see him play are like gold.

Yet Josh played in the hotel lobby of a Washington hotel recently. Despite playing with a $3.5 million dollar violin and playing music that has been described as “the reason for living”, Joshua only made an average of $40 per hour.

My question to every guru, expert, consultant, blogger and anyone else who would like to play along, is this…..

Why did the world’s best musician get ignored by over 11,000 people? Why did his earnings go from over $1,000 per minute, to $40 per hour? And what morals can we take from this story to improve our own sites and businesses?

The bat signal is now bright and clear, now I will wait for the Internet’s best minds to email me their version of the answer.

Dean

PS: my bat signal is : admin@streetlessons.com

PPS: I may make a list of shame for any gurus who didn’t give an answer

2 Comments For This Post

  1. BlueDevilMedia Says:

    Interesting topic you have going here. If you know the entire story then the answer is some what obvious. I want to see what everyone comes up with before I answer though. Is this a competition or just a general conversation?

  2. DeanHunt Says:

    Thanks BlueDevil.

    It certainly is going to be interesting to hear the thoughts of the marketing minds of the Internet.

    It is not competition, but whoever gives the best answer will get a bucket load of free publicity across all of the sites I am a guest writer at (over 100,000 readers).

    Personally I think there are multiple lessons we can take from the story and apply to our sites and businesses.

    I look forward to hearing your answer.

    Dean

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This is a viral video from Youtube that is getting a lot of attention.

I will let the author set the scene:

It was back in Oct 2005.

My wedding was about a month to go and I decided to make a memorable event for my future wife. But, I and she were working and due to preparation of wedding, I didn’t have enough budgets for expensive proposal. While I was considering for the event, I remembered what she said in the past. “Wow it would be great if I can get a chance to go in the room with full of yellow post it just like Sang Sang Plus” (Sang Sang Plus is one of the famous talk show (TV program) in Korea and they prepare a room with full of yellow post it - questions from fans to famous celebrity)

I wrote all the happy memories that I had with my wife in 5,940 post it. It took me 4 days & 5 nights to write everything and post it in the bathroom. (I tried main living room first, but, due to surface of wallpaper, I had to change the place) Once we back from honeymoon, we took all the post it off and kept it in the box until now.

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