Worlds Greatest Musician Makes Only $40 Per Hour
Posted on 09 April 2007 by DeanHunt
What happens when the worlds greatest musician busks in a lobby in Washington?
How much money would he make?
What lessons can you learn from this story? And how can these lessons transform your business?
Are you interested? You should be!
The Story
Joshua Bell is one of the worlds greatest classical musicians. He has performed in front of kings, presidents and millions of people have paid a small fortune to see this prodigy play.
*So what has Joshua got to do with making money?*
*Here is the best part*
With the moral from this story you can send your sales sky rocketing, you will know how to tap into your consumers desires, and you will get noticed a LOT more than your competitors.
Back to the story
Joshua recently did an incredible experiment where he busked for 45 minutes in the lobby of L’Enfant Plaza (Washington). What happened next will amaze you…..
In total a whopping 1,097 people passed Joshua, during this 45 minute period he played classical music that has been described by some experts as….. “the reason for living”.
But incredibly, of those 1,097 people only 27 gave any money.
What makes this even more amazing is that the violin he used that morning was bought for $3.5 million.
So why is it that people are willing to pay $100 per seat to see this famous musician, but on the streets of Washington 1,070 people didn’t even bother to even make eye contact with him?
What is the morale of this story? And how can you apply this new found knowledge to your business?
I will tell you… I promise…. but first I want you to take 2 minutes from your busy schedule, turn off any music, avoid any distractions, and have a good think about the business lessons you can take from this story.Then, I want you to email me with your answer(s) at admin@streetlessons.com
*This could be the most important two minutes of your business life.*
Some of you may be thinking…. But Dean, I am currently really busy reading emails, and writing a report for my boss…. I don’t have two minutes to spare.
What you are really saying is you are too lazy, and want to be spoon fed these secrets. Well if you are too busy to spare two minutes to change your life, then there is no hope for you. Please close the door on your way out and get back to being your bosses slave.
If you want to transform your business life and learn the secrets from this incredible story…..
*Grab a pen and paper NOW and go and have a think.*
To make this even more interesting, I am ONLY going to tell you the secret if 50 people email me their guess.
If I don’t get 50 emails then I will write the answer on a piece of paper and then burn it. The information that will transform your business will be merely ash on the ground, never to be read ever again.
Just to make things even more spicy, I am going to email this question to some of the Internets leading and most successful marketing experts, entrepreneurs, business men, bloggers and CEOs.
Will the greatest minds on the Internet know the answer? Are they already applying this knowledge to their businesses?
I will collect all of their answers and put them in one giant post on this site. Whether I click “Publish” or “Delete” is completely up to you.
No emails from you, no life changing information from me!
Got it?
Good!
Your two minutes start now, so get thinking and email me at : admin@streetlessons.com
Dean
PS: I have tested this information on a clients website, and his sales increased by 168% in the first week.
PPS: This information works on any online or offline business.
PPS: The clock is ticking, get writing that email.
April 9th, 2007 at 8:27 pm
Ok, I’ll bite….I think it has to do with “selling the sizzle” of Joshua Bell in a concert hall. If the product (his glorious music) is too easily obtainable, or is delivered scattershot to people who aren’t shopping for it (buying a pricey ticket and showing up at the hall), then it’s elevator music.
This is the reason my company dosen’t do a kisok in the local mall–part of our product is our exclusiveness and our beautiful location. Our customers bother to drive here because we’re a special interest kind of business, we know our product and we have WAY cool stuff.
(Ok, that’s #1)
April 10th, 2007 at 11:29 pm
Branding & Presentation. Branding because they did not know who he was. And presentaion becaause in their minds they probaby thought of him as just another broke artist that missed the success boat.
April 16th, 2007 at 11:40 pm
People are ignorant and need to be told what’s hot, what they need to buy, what they need to see, where they need to be. one word… CONFORMITY
September 21st, 2007 at 3:47 pm
marketing, advertising. He can sell a ticket for small fortunes if people know its happening. You also have to take into consideration the venue. The larger the venue the more recognition the artist has - therefore : people know about it and pay. That vs. someone on the street… no advertising, nothing fancy: doesn’t really give results. The morale of the story: stand out somehow. be remembered. sell yourself.