Categorized | Marketing

jumboSHRIMP Marketing — The Video and Principles.

Posted on 06 January 2007 by John

A few days ago I came across a video by John Moore about something which he called jumboSHRIMP Marketing — How to get bigger by acting smaller. At first I just thought that it was another rehashed marketing fluff and just went past it. After that the more I read John’s blog the more I realized that this guy is a Genius!

And then I again stumbled across the same jumboSHRIMP. This time I stopped and pressed the play button.

Wow! How could I have been stupid ’nuff to skip it earlier? Anyway, there are the five main principles as laid out by John in his video –

Rule #1: Be the Best, Not the Biggest.
Rule #2: LOVE your Business.
Rule #3: Passion Attracts Passion.
Rule #4: Treat Employees as “Family”.
Rule #5: Redefine Success.

And here’s the video —

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This is a viral video from Youtube that is getting a lot of attention.

I will let the author set the scene:

It was back in Oct 2005.

My wedding was about a month to go and I decided to make a memorable event for my future wife. But, I and she were working and due to preparation of wedding, I didn’t have enough budgets for expensive proposal. While I was considering for the event, I remembered what she said in the past. “Wow it would be great if I can get a chance to go in the room with full of yellow post it just like Sang Sang Plus” (Sang Sang Plus is one of the famous talk show (TV program) in Korea and they prepare a room with full of yellow post it – questions from fans to famous celebrity)

I wrote all the happy memories that I had with my wife in 5,940 post it. It took me 4 days & 5 nights to write everything and post it in the bathroom. (I tried main living room first, but, due to surface of wallpaper, I had to change the place) Once we back from honeymoon, we took all the post it off and kept it in the box until now.