Do you know what business you are in?
Posted on 04 December 2006 by Lord Brar
Today I was reading Mark Cuban’s blog and there I saw this post, to quote –
I’m a big believer that you find your core business and become the very best you possibly can at it. If you can’t excel at your core competency as a company, you won’t be around very long to find an alternative.
The best example of this was when I bought the Dallas Mavericks. When I bought the team the conventional wisdom was that we were in the basketball business. That our customers were entertained by the beauty of the game. In reality our real business was “creating sore throats from screaming and sore hands from clapping”. Sporting events are pretty much the only place where a CEO will scream and yell while sitting or standing right next to a 16 year old with a Mohawk and pierced everything and then hi five him/her when something good happens for their team.
