Categorized | Beyond Business

5 Questions about Money, Success & Life with Aaron Wall of SEO Book Fame.

Posted on 29 October 2006 by John

Hey Guys! Here’s the very first of my new mini-interview series 5 Questions about Money, Success & Life. These guys are very successful and very busy, so I decided to stick with the questions I wanted to ask them the most.

The first interview is with Aaron Wall of SEO Book fame. Here we go –

1. Tell us a bit about yourself and your business.

I have been playing on the web for about 4 years so far. I do SEO consulting, am a blogger, an ebook author, a publisher of many websites, and am building a distributed blog review network named ReviewMe.

2. What do you do with your money?

I actually do not have tons of money still. Whatever I make I like to reinvest into various types of growth. Generally most everything gets spent on marketing or content. I am still young enough and creative enough that I can take huge risks. I still believe I am my own best investment, so I keep trying to make new partnerships and gain equity whenever it makes sense. It is all about finding partners you can trust, and trusting yourself.

I am going to move to California soon…so hopefully that works out ok.

3. What is the biggest mistake that you see most new entrepreneurs making?

My view of the world is exceptionally web centric and marketing centric, but the biggest mistake I think most people make is a lack of analysis of market dynamics. Like many people jump into a market with no business model, and manually build things that could be built by programs. Having human generated content can work (and is important if you are limited on other resources), but you really have to have a good amount of patience and passion to catch up with established players AND the commoditizing effects of new competition and new algorithms…especially if a market is fairly saturated.

Also it is worth not monetizing too aggressively until your site has built enough authority to compete.

4. What is the most important lessons of life that you’ve learnt till now?

I screw up far more than I do right. So when I do something right I should do it often.

5. What does the future hold for you?

Lots of screwing up, and hopefully a good amount of doing right as well. ;)

Full Financial Disclosure – I owe most of my search engine success to Aaron’s excellent SEO Book and I rate it as essential reading. You can check it out at (aff).

Next I am going to publish my interview with Zach Holman, owner of the obscenely-popular Photoshop Tutorial site

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This is a viral video from Youtube that is getting a lot of attention.

I will let the author set the scene:

It was back in Oct 2005.

My wedding was about a month to go and I decided to make a memorable event for my future wife. But, I and she were working and due to preparation of wedding, I didn’t have enough budgets for expensive proposal. While I was considering for the event, I remembered what she said in the past. “Wow it would be great if I can get a chance to go in the room with full of yellow post it just like Sang Sang Plus” (Sang Sang Plus is one of the famous talk show (TV program) in Korea and they prepare a room with full of yellow post it – questions from fans to famous celebrity)

I wrote all the happy memories that I had with my wife in 5,940 post it. It took me 4 days & 5 nights to write everything and post it in the bathroom. (I tried main living room first, but, due to surface of wallpaper, I had to change the place) Once we back from honeymoon, we took all the post it off and kept it in the box until now.

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