Jeremy (AKA ShoeMoney) made a post on his blog with the topic that a sale is made on every website visit. I have no reason to believe that it is a bad strategy considering that Jeremy is pretty successful in what he does.

However, I usually follow a very different policy — I don’t like to give my users too much choice. Why? Let me highlight the main points of a post I made earlier.

1. Humans are basically lazy by nature and tend to choose the easiest way out of everything. By giving them more than one choices, you are making them work to decide what would be the best thing for them.

Most, instead of actually choosing the best option for themselves they tend to choose no option and move over to somewhere where they will not have to do so much work.

Research which I quoted in this thread actually proved the point which I’ve been preaching for last two years — 30 Percents of those who stopped at the booth with six Jams ended up buying while only 3 percent of those who stopped by the booth with twenty-four Jams purchased.

2. You want their full attention when pitching your message. If you offer them more ads then they actually tend to divert their attention to your other ads and you miss out the only chance you may have to grab their attention and get them to buy what you are selling (or make the lead you are trying to make).

After I had made my original Jams & Pickles post, I tested this theory on a lot of my sites and tests were what I actually expected — higher conversion. Yeah I might have missed a few bucks from AdSense but I made a lot more from what I was pushing.

But that said, I usually target very specific niches so I know what would they really want best (i.e. I am able to do desire targeting) and it may not work if you have a jack-of-all-stuff kinda site.

So, as I had said earlier too — test, test and test to see what works best for you. It’s not about following a policy set in stone but about maximizing your profits.