AdSense is slowing down your site — what to do about it.
Posted on 30 July 2006 by Lord Brar
Do you realize that AdSense is actually slowing down your site. Studies have shown that people will give you just give you a few microseconds before they decide if they want to read your page (on which they spend no more than 10 seconds).
The reason why your pages slow down when AdSense is placed on them is because AdSense analyses the content of your page and serves the ads in real-time. While it is not a long delay but it does delay the load time a bit. Things could get screwed up if Google servers are not running on full throttle.
So, what can you do to speed up the load time of your pages? Barry talks about it today while referring to a WMW post by WebmasterWorld Admin, trillianjedi –
Source ordered content
Pull the AdSense code last and position with appropriate CSS DIV markup. I’m not sure that’s all easy in my particular case as I’m using a full float CSS layout already which is probably pushing the margins of what is currently possible. I don’t know that it would stand any additional complexity.
This the best method and works if your site utilises CSS. There are some other methods pointed on in that thread. I would perhaps go through all the possible methods that you can use to speed-up the load and explain them in a simpler language in here.
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On a sidenote, I don’t mind a slightly slower site than having a faster site that doesn’t make me money. So, no need to really fret too much about this slight slowing down.






July 30th, 2006 at 7:56 pm
I run a variety of forums and between server and db loads, an extra second or two for adsense is neglible. I pay staunch attention to how fast my site loads and I never noticed a difference with adsense in the mix. Even if I did, it would be a nightmare to reposition the ads with floating css div’s.