Comparison shopping. Consumers do it all the time and find easy access to many Internet sites that help them find the real deal. Until recently there wasn’t one for merchants shopping for shopping cart services, merchant accounts, and credit card payment gateways. Although many sites compare merchant credit card services, the deck is usually stacked in their favor.

Launched in mid-March, Merchant Accounts Services provides merchants with both free, unbiased information and the tools needed to make informed decisions when choosing merchant services. In addition to resources for new Internet businesses, Merchant Accounts Services is flush with information on services that merchants with existing merchant accounts may overlook. Articles, written by industry experts, provide merchants with tutorials on subjects that range from setting up an e-commerce business to tips on how to avoid charge backs.

Tools include calculators to determine and compare basic and advanced fees between providers and a forum for merchants to network with peers, discuss business problems, and find solutions. A blog spot helps the merchant keep up to date on industry news. Merchant Account Services puts the right cards in the hands of e-commerce, empowering merchants with free tools and information to help them make the right decisions for their businesses.

Go check out Johnny’s Mechant Account Guide. Trust me, it’s worth your time.

BTW it was not a paid plug but something I did for a good friend of mine. And because I personally like this site and think it will be useful to those reading StreetLessons.com.

Also, surprisingly, unlike most financial resource sites, this one is not boring… after all John is involved.