Categorized | Marketing

Don’t let small things kill your marketing campaign!

Posted on 06 January 2006 by John

The headline, as you can read, says : “Come in and get a free cookie with your Office Depot receipt.” The fine print : with the purchase of a combo meal.

Now that’s an instant turn off for most people, including John Jantsch who blogged first about it on Duct Tape Marketing Blog.

Folks, here’s a news for you: Small things matter and matter a lot. A 29 cent cookie’s free sample would not have you filing for chapter 11 bankruptcy but it would increase your business. That’s what free samples have proven to do time and time again.

But that’s not the point. The point that I am trying to make here is : Don’t let small things kill your marketing campaign, focus on the big picture.

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This is a viral video from Youtube that is getting a lot of attention.

I will let the author set the scene:

It was back in Oct 2005.

My wedding was about a month to go and I decided to make a memorable event for my future wife. But, I and she were working and due to preparation of wedding, I didn’t have enough budgets for expensive proposal. While I was considering for the event, I remembered what she said in the past. “Wow it would be great if I can get a chance to go in the room with full of yellow post it just like Sang Sang Plus” (Sang Sang Plus is one of the famous talk show (TV program) in Korea and they prepare a room with full of yellow post it – questions from fans to famous celebrity)

I wrote all the happy memories that I had with my wife in 5,940 post it. It took me 4 days & 5 nights to write everything and post it in the bathroom. (I tried main living room first, but, due to surface of wallpaper, I had to change the place) Once we back from honeymoon, we took all the post it off and kept it in the box until now.