Categorized | Business

The story of NetFlix envelope!

Posted on 03 May 2006 by Lord Brar

Just as you might guess, one of the most important concerns for NetFlix — the online DVD retailing giant — is to keep a tab on its packaging and shipping costs.

Having been in business since 1999, they indeed have a lot of experience in the fine art of packaging and the current NetFlix mailing envelope is the result of 7 years of tweaking.

Business 2.0 has a story (and a picture gallery) on how this envelope has evolved through the years. Go check it out.

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This is a viral video from Youtube that is getting a lot of attention.

I will let the author set the scene:

It was back in Oct 2005.

My wedding was about a month to go and I decided to make a memorable event for my future wife. But, I and she were working and due to preparation of wedding, I didn’t have enough budgets for expensive proposal. While I was considering for the event, I remembered what she said in the past. “Wow it would be great if I can get a chance to go in the room with full of yellow post it just like Sang Sang Plus” (Sang Sang Plus is one of the famous talk show (TV program) in Korea and they prepare a room with full of yellow post it – questions from fans to famous celebrity)

I wrote all the happy memories that I had with my wife in 5,940 post it. It took me 4 days & 5 nights to write everything and post it in the bathroom. (I tried main living room first, but, due to surface of wallpaper, I had to change the place) Once we back from honeymoon, we took all the post it off and kept it in the box until now.