I knew it the day I first heard the story of Markus Frind and how he makes over 300K from his free dating site - PlentyOfFish.com.

You know it happened with image / file hosting, hosting directories and those pixel ad sites. Yes, I am talking about those blatant copy-cat sites.

The latest craze on the street is free dating sites! And it was proved yesterday when I was through the ads one of my new websites and those ads were literally filled with promotion for those free dating sites like plentyoffish.com.

Folks, here’s the thing — Markus’ site became a success because it was different from the crowds. It was a truly free site in a world filled with paid dating sites making and promoting themselves as a free site.

That’s one big reason why it got such an obscene success that it got.

What different dothese copy-cat sites offer? Nothing. Zilch. Nada. Most of them are not even going to be around after a few months.

Now, if you are thinking of starting a free dating site like Frind’s, then do it by any means! However, add some innovation to it that would differentiate you from the rest of the crowd.

I could tell you a few things but I am planning them for a dating-sort-of site that I am coming up with. So, turn on some lights in your upper storey.