Dow Jones chooses Kanoodle as the exclusive provider of sponsored ad links.
Posted on 13 April 2006 by Lord Brar
Dow Jones & Company, the publisher of the influential online media properties including the Wall Street Journal Online, MarketWatch, CareerJournal, OpinionJournal and Barron’s Online; has chosen Kanoodle to be the exclusive provider of sponsored ad links on its web-proprties, MediaPost is reporting.
“Kanoodle has consistently outperformed for us on MarketWatch.com in terms of relevancy, client services, and revenue generation,” said Randy Kilgore, senior vice president of advertising, Dow Jones Online, Dow Jones & Company.
Kanoodle’s exclusive partnership means that Yahoo’s sponsored link network is off the radar on The Wall Street Journal Online.
Financial terms of the deal were not disclosed.





