After finding the difference between the internet surfing habits of men and women, Pew Internet Project has released another research report which highlights that 57% of teens who use the internet could be considered Content Creators.

Highlights of the research report »

» The most popular Content Creating activities are sharing self-authored content and working on webpages for others.

» 33% of online teens share their own creations online, such as artwork, photos, stories, or videos.

» 32% say that they have created or worked on webpages or blogs for others, including those for groups they belong to, friends or school assignments.

» 22% report keeping their own personal webpage.

» 19% have created their own online journal or blog.

» About one in five internet-using teens (19%) says they remix content they find online into their own artistic creations.

Also, teens are heavy consumer (and creator) of blog information.

» 19% of online youth ages 12-17 have created their own blog. That is approximately four million people.

» 38% of all online teens, or about 8 million young people, say they read blogs.

» 7% of adult internet users say they have created their own blog and 27% of online adults say they read blogs.

» Older girls ages 15-17 are the most likely to blog; 25% of online girls in this age group keep a blog, compared with 15% of older boys who are online. About 18% of younger teens of both sexes blog.

» Teens who go online frequently are more than twice as likely to blog; 27% of daily users have their own blog, compared with 11% of those who go online several times a week, and 10% of those who go online less often.

If these results are to be believed, then it might be worth it to try involvement marketing and blog marketing when targeting teens.

Another interesting fact in this report is the reason these teens gave for downloading music from the internet : because it is the easy way of doing it. Not surprising or unexpected but worth keeping in mind while drawing a business / marketing plan with teens as target audience.

You can read the full research report here.