Categorized | Marketing

How MySpace got so popular.

Posted on 23 March 2006 by Lord Brar

Robert Scooble has an insider scoop about how MySpace got so popular — straight from MySpace’s CTO, Aber Whitcomb.

The reasons –

1) They made sure influentials in Hollywood (stars, bands) were among the first users.

2) They listen to their users and add features frequently (usually noticeable new features every week).

3) They let the users tell them what to do. He mentioned that other services, like Friendster, tried to tell their users what not to do.

4) When MySpace visitors first log on they already had a friend: the founder Tom. That was in contrast to other services where you had to work to find your first friend. His page also gave you a template to get started.

I am also reading an essay by Danah Boyd titled Friendster lost steam. Is MySpace just a fad?

I would later post a minute-sheet of the brainstorming session about it (cos it is the business that I am really in) that I had with myself. :p

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This is a viral video from Youtube that is getting a lot of attention.

I will let the author set the scene:

It was back in Oct 2005.

My wedding was about a month to go and I decided to make a memorable event for my future wife. But, I and she were working and due to preparation of wedding, I didn’t have enough budgets for expensive proposal. While I was considering for the event, I remembered what she said in the past. “Wow it would be great if I can get a chance to go in the room with full of yellow post it just like Sang Sang Plus” (Sang Sang Plus is one of the famous talk show (TV program) in Korea and they prepare a room with full of yellow post it – questions from fans to famous celebrity)

I wrote all the happy memories that I had with my wife in 5,940 post it. It took me 4 days & 5 nights to write everything and post it in the bathroom. (I tried main living room first, but, due to surface of wallpaper, I had to change the place) Once we back from honeymoon, we took all the post it off and kept it in the box until now.